JASCO: the surface treatment specialists

A firm that regards itself as a B2C company, in the last half century JASCO has established an international reputation as a surface treatment specialist.

According to company president Shigeyoshi Wada, however, what really sets JASCO apart is its “unique” after-sales follow-up services: “Our business is not just selling products. We take care of our customers and users moving forward to ensure that we can address any challenges or issues related to our products.”

And with the majority of the company’s clients coming from the automotive and electronic sectors, seismic changes are afoot.

While stressing a desire to keep one step ahead of competitors, Mr. Wada also emphasizes the importance of continuity. The shift to electric vehicles (EVs), he says, will not eliminate metal from cars, and metal requires surface treatment.

For OEMs manufacturing engine vehicles, therefore, JASCO remains a pivotal link. Mr. Wada adds: “Our company can meet various requests by providing one-stop services. We might be a small group, but we have a long history and have accumulated significant expertise over the years” – expertise which OEMs specializing in the development of engine vehicles necessarily lack.

Looking to the future, JASCO will continue to target Japanese manufacturers, particularly those working abroad, providing surface treatments which local competitors cannot match in terms of quality. “In many cases,” Mr. Wada explains, “these local companies cannot satisfy regulations from U.S. and European companies,” a state of affairs which has led to JASCO significantly expanding its U.S. and European customer base.

And with the company soon to celebrate its 60^th anniversary, Mr. Wada has no doubt that JASCO’s customer base remains key.

“As surface treatment professionals,” he concludes, “we believe that increasing customer convenience will lead to growth.”